As a business owner, you play all the roles and wear all of the hats! That may include becoming your own marketing department and social media manager. Here’s an important tip to remember while you’re posting content: always use a call-to-action (or CTA) in your social media posts. Trust me, it’s an effective way to […]

As a business owner, you want people to know who you are, especially when it comes to the digital world! The best way to do this is by creating a recognizable brand across all social media platforms. Afterall, you don’t want your audience to be confused about who they’re following. Here are my 3 tips for […]

When it comes to small business marketing, it’s important to work smarter, not harder! Every piece of content you create can be used on another social media platform or on your website with just a little bit of effort. And the best part? You don’t need a giant budget to achieve great results. Keep reading […]

As a business owner, you understand how important social media is and how powerful of a tool it can be when growing a business. But when is the right time to outsource and hire a social media manager? What are the things you should look for that let you know it’s time to add a […]

I know what you are probably thinking . . . what the heck is a strategic plan, why do I even need one, or why should I prioritize a strategic plan when I am already juggling 10 other things right now? I’m here to tell you why! You need a strategic plan in your business […]