As a business owner, you want people to know who you are, especially when it comes to the digital world! The best way to do this is by creating a recognizable brand across all social media platforms. Afterall, you don’t want your audience to be confused about who they’re following. Here are my 3 tips for creating a cohesive, recognizable brand no matter what social media platforms you post to!
Have you thought about how you communicate your values and mission? How about your services, products, and offerings? When you want to speak to your audience, use a voice and tone that are recognizable and relatable to your niche. Use words that they use, too! Consistent messaging across platforms will help you establish trust and build brand loyalty.
Colors are so important when it comes to crafting a recognizable brand. Everything from your logo, website, brand elements, and social media graphics should use the same color scheme. The goal here is that your customers will see a color palette and automatically think of you. Select colors that resonate with your brand’s personality and use them consistently to create a strong and cohesive brand identity.
Images quickly capture attention and tell a story – afterall, we’ve all heard the saying “A picture is worth a thousand words”. Using high-quality, visually appealing photos across social media platforms can help create a strong brand presence and establish an emotional connection with your audience. Ensure that the photos you post to all social media platforms are relevant, eye-catching, and consistent with your brand and the niche you serve.
To schedule your own branding session to create attention-grabbing photos, reach out here annikaframe.com/contact. For more helpful small business marketing tips like this, read my blog annikaframe.com/blog.