As a business owner, you play all the roles and wear all of the hats! That may include becoming your own marketing department and social media manager. Here’s an important tip to remember while you’re posting content: always use a call-to-action (or CTA) in your social media posts. Trust me, it’s an effective way to drive traffic and increase your conversion rate. Keep reading for more tips plus examples for how you can use call-to-actions in social media posts.
Interacting with your audience is a huge part of social media. I mean, “social” is even in the name! Use a call-to-action to prompt followers to take a specific action, like asking them to like, comment, share, tag a friend, or follow your account. It’s amazing how a simple, short phrase can encourage your followers to engage with your content. Plus, the more engagement you get, the more the algorithm will favor your content as it shows that people enjoy your posts.
A business that sells products may use CTA’s like “Tag a friend who needs this!” or “How would you style this item? Tell us in the comments”. Where a service-based business may say “Hit save to come back to this post later.” or “Share this post with someone who needs to hear this message”.
Unless you specifically do all of your business on social media, odds are that you want your audience to visit your website. A call-to-action will tell your followers to visit your site, blog, or shop. Sometimes all it takes is a slight nudge to turn a follower from a passive social media viewer into a website visitor.
Just posted a new blog? “Check out my newest blog. Link in bio!” Having a sale on your website? “Visit the site and take 20% off with this code.” Have a new e-book or freebie to offer? “Want more tips like this? Download my newest freebie.”
Now you know how important CTA’s are, but where do you put them? Use a call-to-action in your captions, in Stories, directly on graphics, or in your bio/profile. You can even use them in videos.
When you use call-to-actions in social media posts, it doesn’t have to be complicated to make a big impact. Keep in mind to always use call-to-actions that are specific to your content and your audience. Make them personalized and use keywords that are relevant to your brand in order to make them more effective.