How To Create A Captivating Instagram Bio

When’s the last time you gave your Instagram bio a refresh? If your IG bio feels dull and lifeless, or worse, unmemorable, this is the blog for you! We’re going to take your profile from blah to worth reading with a few, simple steps. Let’s give your bio a makeover to create a captivating Instagram bio that makes new viewers hit the follow button!

First, it’s important to understand why your Instagram bio deserves a fresh edit. 

Your Instagram bio acts as the first impression and introduces viewers to both you and your business. It’s your chance to show off your unique personality and what makes your business special. Ultimately, the short blurb at the top of your IG profile will be the reason someone chooses to follow you – and work with you!

Profile Picture

Choose a profile picture that is clear, visually appealing, inviting, and represents your brand. If you choose to use your logo, make sure that it’s legible. Your profile picture is pretty small which is why choosing a photo is such an important task. This is the first image someone will see when they click on your profile, so pick something good!

Elevator Pitch

You know the concept of an elevator pitch, right? It’s basically a short and persuasive sales pitch that can be done in the span of an elevator ride. You’ll want to include a brief version of your elevator pitch directly in your bio. What do you do and who do you do it for? Answer that question in a short, compelling way that gets viewers excited to learn more. 


You’ll want to make it easy for potential customers and clients to work with you, so list your website URL in the link section of your bio. Don’t forget to make your contact information readily available too. You can link to a contact page or use Instagram’s contact button to enable a quick messaging option for those that are excited to get started. 

Ultimately, you have very little space to make a big impact – but it’s totally possible! Make sure to showcase your personality, your offers, and how you will help the person reading your bio. Emojis are a fun way to break up text and make the bio easier to read. Plus, you can use a call-to-action at the end of your bio to encourage interested viewers to take the next step (read my blog on CTA’s here). When you add all of these elements together, you’ll create a captivating Instagram bio!

To check out my marketing services, click here. Want more small business marketing tips, like this? Read the blog

How To Create A Captivating Instagram Bio