If you aren’t using Pinterest to market your small business, It’s time to get on board! Business owners tend to focus on Instagram and Facebook while overlooking the gold mine that is Pinterest. Trust me, if you want to drive traffic to your website, increase brand visibility, and grow your business, keep reading! I’m giving you my top 4 reasons why it’s time to use Pinterest to market your small business.
That’s right, Pinterest is more of a search engine than it is a social media platform! It has a search functionality that allows users to find content. When you create pins using appealing images and strategic keywords, you’ll boost visiblity on Pinterest – and in Google too!
463 million people use Pinterest every single month. As Pinterest puts it, if they were a country, they would surpass the United States as the third largest in the world. There’s so much untapped potential there!
People use Pinterest to look for inspiration. Whether they’re planning a wedding, creating a business, or decorating their home, they flock to the platform to get the creative juices flowing. Not only that, but these users are more likely to make a purchase when they find something that fits their needs! Because of this, Pinterest has an e-commerce plugin so product based businesses can promote their products. This greatly increases views and website traffic.
On average, the lifespan of an Instagram post is 48 hours. Facebook posts typically reach peak views within 5 hours of posting. On the other hand, Pinterest has been known to have a lifespan of 6 months to a year! That’s amazing news for small businesses that want to market their products and services.
Pinterest offers small business owners the opportunity to reach a large user base, increase website traffic, gain the attention of quality leads, and have their content seen for longer lengths of time than any other platform. What’s not to love?? Tell me – are you convinced? Will you use Pinterest to market your small business?