Instagram Pinned Posts and How To Use Them

Did you know that you can pin posts on Instagram? Yep! Instagram now has a feature where you can choose to “pin” specific posts from your feed to the top of your profile. Whatever you pin will be the first thing visitors see when they land on your feed, which is an amazing way to create a positive first impression. Keep reading for more info on Instagram pinned posts and how to use them!

The good news is, pinning a post is super easy. 

How to pin a post on Instagram

Open Instagram and go to your profile

Choose a post that you want to pin

Tap on the 3 dots at the top-right corner of the post

Select “Pin To Your Profile” and hit confirm

What to Pin on Instagram?

This part can be a little trickier! You get 3 pinned posts, so you want to make sure you’re choosing impactful pieces of content that truly represent your brand. In fact, it’s common for businesses to create content just for this purpose.

About You

Your Instagram profile is likely the first point of contact your potential followers and customers will have with your business. Pinning a post that introduces you and your brand is a great way to form an initial connection with the person reading it. Share a brand photo and a caption that tells your story. This post will set the tone for what your account and business are all about! 

Services or Products

Whether you’re a photographer, fitness coach, graphic designer, or a boutique owner, pinning a post that showcases your services or products is a smart idea. Create a visually pleasing carousel post or collage that highlights your offers. Not only will this give viewers an overview of your business, but it will let them see the value you can add to their lives.

Frequently Asked Questions

Create a post that answers the questions you get asked most often (or anything you think a potential follower may be wondering). Not only will this save your audience time, but it shows that you’re dedicated to taking care of your customers. If you sell products, consider listing shipping and delivery times. If you sell services, list your typical timeline for completing the work you do. What’s the best way for them to contact you? Do you have office hours so they know when they can expect a response? These are all good things to list!

I hope this gets the wheels turning in your mind! Instagram pinned posts can be a game-changer for your business when you select your pins thoughtfully and strategically. It’s all about introducing your business, making connections, and captivating visitors to turn them into followers. Will you take advantage of this feature on Instagram? Let me know in the comments!

To check out my marketing services, click here. For more small business marketing tips, read the blog

Instagram Pinned Posts and How To Use Them