Have you been wondering whether it’s time to take your social media to the next level by hiring an expert? Social media is a major way us business owners communicate with our audience, and it’s important that we take it seriously as part of our marketing strategies. In part 1 of this series, I gave […]

Did you know that you can pin posts on Instagram? Yep! Instagram now has a feature where you can choose to “pin” specific posts from your feed to the top of your profile. Whatever you pin will be the first thing visitors see when they land on your feed, which is an amazing way to […]

When it comes to marketing your small business in the fast-paced world of social media, eye-catching graphics are essential! Pretty graphics will capture your audience’s attention…and keep it! If you aren’t sure how to create eye-catching social media graphics, keep reading! Learning the art of designing captivating graphics is a must so we’ll look at […]

Chances are, you’ve heard the buzz surrounding this newest social media app. Maybe you’re wondering if you should use Instagram’s Threads app for your small business? No matter your questions, I’m breaking down what this app is and whether or not you should use it for your small business marketing strategy! What is Threads? Think […]

Do you ever find yourself wondering, “What the heck should I post on social media today?” That’s a common struggle that all business owners face when it comes to marketing their small business! That’s why creating a social media content calendar is such a valuable tool. It allows you to create, plan, organize, and schedule […]

When’s the last time you gave your Instagram bio a refresh? If your IG bio feels dull and lifeless, or worse, unmemorable, this is the blog for you! We’re going to take your profile from blah to worth reading with a few, simple steps. Let’s give your bio a makeover to create a captivating Instagram […]

If you aren’t using Pinterest to market your small business, It’s time to get on board! Business owners tend to focus on Instagram and Facebook while overlooking the gold mine that is Pinterest. Trust me, if you want to drive traffic to your website, increase brand visibility, and grow your business, keep reading! I’m giving […]

As a business owner, you play all the roles and wear all of the hats! That may include becoming your own marketing department and social media manager. Here’s an important tip to remember while you’re posting content: always use a call-to-action (or CTA) in your social media posts. Trust me, it’s an effective way to […]

As a business owner, you want people to know who you are, especially when it comes to the digital world! The best way to do this is by creating a recognizable brand across all social media platforms. Afterall, you don’t want your audience to be confused about who they’re following. Here are my 3 tips for […]

When it comes to small business marketing, it’s important to work smarter, not harder! Every piece of content you create can be used on another social media platform or on your website with just a little bit of effort. And the best part? You don’t need a giant budget to achieve great results. Keep reading […]