As small business owners, we know how important social media is when it comes to marketing. But, it’s also important to create your own mailing lists and diversify your efforts. Social media algorithms change and views fluctuate, but these methods are sure to keep your customers up to date on all things related to your […]

When it comes to marketing your small business in the fast-paced world of social media, eye-catching graphics are essential! Pretty graphics will capture your audience’s attention…and keep it! If you aren’t sure how to create eye-catching social media graphics, keep reading! Learning the art of designing captivating graphics is a must so we’ll look at […]

Did you know that the words you use can help (or hinder) your marketing efforts?? It’s true! In this blog, I’m going to break down simple ways to use copywriting to market your business. But first, let’s talk about what copywriting is and where you can use it! To put it simply, copywriting is the act […]

Chances are, you’ve heard the buzz surrounding this newest social media app. Maybe you’re wondering if you should use Instagram’s Threads app for your small business? No matter your questions, I’m breaking down what this app is and whether or not you should use it for your small business marketing strategy! What is Threads? Think […]

Do you ever find yourself wondering, “What the heck should I post on social media today?” That’s a common struggle that all business owners face when it comes to marketing their small business! That’s why creating a social media content calendar is such a valuable tool. It allows you to create, plan, organize, and schedule […]

Pinterest is such a powerful marketing tool so it’s important that you take a little time to learn the best practices. When you use Pinterest to its full capacity, you allow people to find your content which can then lead them to your website. You never know who will become a future customer or client! […]

An elevator pitch may seem like an outdated marketing technique, but it’s actually a super helpful tool to have as a business owner. We’re living in such a fast paced world where attention spans are short, so being able to communicate your value quickly and efficiently is as good as gold! It also takes away […]

When’s the last time you gave your Instagram bio a refresh? If your IG bio feels dull and lifeless, or worse, unmemorable, this is the blog for you! We’re going to take your profile from blah to worth reading with a few, simple steps. Let’s give your bio a makeover to create a captivating Instagram […]

If you aren’t using Pinterest to market your small business, It’s time to get on board! Business owners tend to focus on Instagram and Facebook while overlooking the gold mine that is Pinterest. Trust me, if you want to drive traffic to your website, increase brand visibility, and grow your business, keep reading! I’m giving […]

When’s the last time you looked at your social media analytics? Often, we have so much fun creating content that we forget to check the numbers! Whether you’re using Instagram, Facebook, TikTok, Pinterest, or another platform, checking your metrics is a great way to ensure that your hard work is paying off. Here are 3 […]