Did you know that the words you use can help (or hinder) your marketing efforts?? It’s true! In this blog, I’m going to break down simple ways to use copywriting to market your business. But first, let’s talk about what copywriting is and where you can use it!
To put it simply, copywriting is the act of writing text in order to market and advertise your business. Typically, copywriting aims to convince readers why they need your business in their lives! You can use copy almost anywhere: product descriptions, website pages, blogs, social media captions, email newsletters, packaging inserts, flyers, and more.
Now that you know how important good copy is, here are 3 things to pay attention to if you want to write compelling copy that helps your business stand out!
Tone, or tone of voice, is the overall mood of the words you write. The tone you’ll want to use in your own copy will depend on your business, your target market, and the topic you’re discussing. There are so many tones to choose from! You can write in a serious and formal tone, friendly and casual, sassy and humorous, etc.
Here are some questions to help you find your tone!
How would your target market describe your brand? What is the goal of your copywriting? What tone do you feel most comfortable writing in?
The words and phrases you use when creating copy for your brand are important! Avoid using jargon and industry terms that would confuse your customers or make it difficult for them to understand what you’re saying. PRO TIP: Pay attention to the words your customers use in the reviews, comments, or messages they send you.
Here are some questions to help you create a list of words & phrases!
Are there any words/phrases your customers relate to (ie Dog Mom)? What words are related to your industry and products/services?
When it comes to writing copy that creates emotion, connection, and keeps the reader engaged with what you’re saying, storytelling is a must! Storytelling takes the boring facts you want to present and transforms them into something compelling and relatable.
Here are some tips to help you write stories for marketing!
Personal stories and real life examples will add authenticity and build trust with your audience. When using storytelling to market a product or service, always show how they will positively impact your customer’s life during the story. Try finding common threads between something that happened in your day and your business – this can be tricky at first but it will come more naturally with practice.
Now that you’ve had a crash course for how to use copywriting to market your business, it’s time to open up that doc or notes app on your phone and get to writing! Copywriting, when done intentionally, really brings your brand to life.