As small business owners, we know how important social media is when it comes to marketing. But, it’s also important to create your own mailing lists and diversify your efforts. Social media algorithms change and views fluctuate, but these methods are sure to keep your customers up to date on all things related to your business. Keep reading for 3 ways to stay on your customer’s mind that aren’t social media!
Create a way to collect email addresses from your customers and clients like a pop-up subscription box on your site or a notebook at your brick & mortar. Then, send them branded and emails! Send out a newsletter when you want to introduce a new collection, a new service, or if you have exciting/important news about your business.
If you’re reading this right now, you know that blogging isn’t dead! Blog posts are still a very relevant way to provide information to your audience. Not only is a great place to promote your services and showcase your expertise, but it’s also an amazing way for your audience to get to know you better. Still not convinced? Read this blog!
If you haven’t jumped on the SMS train yet, it’s not too late to start! Many retail stores send out text updates to notify customers about new products or sales, but any industry can benefit from this method of marketing. If you’re a photographer, you can provide information about your upcoming availability. If you’re a restaurant, you can notify customers about new menu items or any changes in your hours.
What do you think? Is it time to add these methods to your marketing strategy? If you liked these 3 ways to stay on your customer’s mind that aren’t social media, let me know in the comments.