Have you been wondering whether it’s worth the effort to start a blog for your small business? Or, maybe you already have a blog but can’t remember the last time you uploaded a post? Blogs will absolutely benefit your business so it’s time to brush the dust off of your keyboard and get to writing!
Here are the top 3 benefits to having a blog for your small business.
By creating a blog that is full of quality content and keywords that are relevant to your business, you can rank higher in search engine results. It’s a great way to improve your SEO (search engine optimization) which will help drive traffic to your website.
Blogs also allow visitors to remain on your website for longer periods of time while they’re reading which increases your session durations. Session durations factor into your rank in search engines, and the longer someone stays on your website, the higher you can rank.
Do you have something you want to teach your audience? Maybe you want to show that you’re an expert in your field? A blog is the perfect way to do this! With long-form content, you can dive deeper into the topics you know best. Any time you’re providing helpful content or teaching your audience, you’re cementing yourself as an expert which increases trust and can increase sales. If you aren’t sure where to start, create a “How To” blog that is relevant to your business.
As a photographer, I use my blog to showcase my work with clients. I share photos from branding sessions, engagement sessions, and weddings along with snippets about our time together. When you share your work in blogs posts, your blog becomes a great addition or replacement for an online portfolio. Not only are you adding relevant keywords to your website that can help you rank higher in search engine results, but you’re putting the spotlight on what you do best!