If you haven’t been posting Reels as part of your Instagram strategy, it’s time to start! Reels are a great way to get new eyes on your business while showcasing your brand, your personality, and your offerings. It may seem a little overwhelming at first, but I promise that creating an Instagram Reel is super […]

As a business owner, you play all the roles and wear all of the hats! That may include becoming your own marketing department and social media manager. Here’s an important tip to remember while you’re posting content: always use a call-to-action (or CTA) in your social media posts. Trust me, it’s an effective way to […]

Have you been wondering whether it’s worth the effort to start a blog for your small business? Or, maybe you already have a blog but can’t remember the last time you uploaded a post? Blogs will absolutely benefit your business so it’s time to brush the dust off of your keyboard and get to writing! […]

How often do you check your Facebook analytics? If you’re not checking them regularly, you could be missing out on some valuable information! Your analytics tell you how your page is performing and how your audience is engaging with the content you post. It shows you metrics like reach, engagement, and conversions so you know […]

As a business owner, you want people to know who you are, especially when it comes to the digital world! The best way to do this is by creating a recognizable brand across all social media platforms. Afterall, you don’t want your audience to be confused about who they’re following. Here are my 3 tips for […]

Have you wanted to offer an email freebie on your website but haven’t gotten around to creating one yet? If so, it may be time to slide it to the front of your to-do list!  Freebies, also known as lead magnets, are free documents you give your website visitors in exchange for their email address. […]

If you find yourself posting on social media inconsistently, or you just want an easier way to manage Facebook and Instagram, this is the tutorial for you! In this short video tutorial, I’ll show you how I schedule Facebook and Instagram posts through Meta Business Suite. The best part? Using this scheduling tool is totally […]

You’ve likely heard how important Reels are when it comes to your Instagram marketing strategy. Reels give your account more visibility, increase your following, and provide valuable content to your existing audience. But, coming up with new Instagram Reel ideas for your small business can be overwhelming. That’s why I put together this list of […]

When it comes to running your business, the programs and software you use behind the scenes can be your saving grace! Whether you’re brand new or your business is well established, a business owner’s to-do list is never-ending. Programs to simplify your business, streamline your operations, and keep you organized can make all the difference […]

When it comes to advertising your small business, consider these 5 benefits of content marketing! Social media may be the first thing that comes to mind when you think of content marketing, but it actually encompasses so much more than that. Think of blog posts, videos, and podcasts, to name a few. What is content […]