Long-term business success requires more than just hard work and top notch customer service. Sometimes, it requires looking at the numbers. And I’m not just talking about your engagement stats on Instagram! This is where Key Performance Indicators (KPIs) come into play. KPIs are metrics that help you measure and evaluate various aspects of your […]

As a small business owner, you may not have a giant advertising budget to work with. But that doesn’t mean that you can’t get great results from free or low cost methods. Sure, they may require some time, effort, and strategy, but if you put in the work, you’ll get new eyes on your business […]

As small business owners, we all know how powerful social media can be for marketing our businesses. However, relying solely on social media can limit your brand’s potential reach. If you want to connect with a wider audience, you’ll want to add a few more methods to your marketing strategy. In this blog, I’m breaking […]

As small business owners, we know how important social media is when it comes to marketing. But, it’s also important to create your own mailing lists and diversify your efforts. Social media algorithms change and views fluctuate, but these methods are sure to keep your customers up to date on all things related to your […]

Did you know that the words you use can help (or hinder) your marketing efforts?? It’s true! In this blog, I’m going to break down simple ways to use copywriting to market your business. But first, let’s talk about what copywriting is and where you can use it! To put it simply, copywriting is the act […]

Pinterest is such a powerful marketing tool so it’s important that you take a little time to learn the best practices. When you use Pinterest to its full capacity, you allow people to find your content which can then lead them to your website. You never know who will become a future customer or client! […]

You’ve probably heard how important video content is for growing your social media channels. When creating videos for social media, how can you ensure that your audience will actually watch instead of scrolling past them? Here are my 3 tips for creating videos for social media to increase your views and ensure your audience has […]

If you want to market your small business effectively, find your ideal audience. This will allow you to tailor your content toward a specific group of people that are interested in what you have to offer. Whether you sell products or services, this is such an important step to creating a marketing strategy that will […]

You’re ready to take your business to the next level but aren’t sure if scheduling a branding session is the right move. Maybe you’ve had professional photos taken in the past or maybe you’ve never worked with a photographer before. Either way, investing in a brand photographer can feel like a big decision. I get […]