If you want to market your small business effectively, find your ideal audience. This will allow you to tailor your content toward a specific group of people that are interested in what you have to offer. Whether you sell products or services, this is such an important step to creating a marketing strategy that will actually work!

Here are 3 questions to ask yourself if you want to find your ideal audience.

Who’s buying from you currently?

This is the perfect place to start your journey towards finding your ideal audience because your current customers already love what you do! Analyze your customer base to find characteristics and behaviors that are shared throughout the group. Do they have any common interests? Are their lifestyles similar?

Who’s buying from your competitors?

Now it’s time to analyze your competitor’s customer base. This time, try to determine how that customer base is similar or different to your own customer base. For example, if you notice that your competitor’s customers tag them in social media photos consistently but your own customers forget to tag you, this is a perfect opportunity to change your messaging and marketing strategy!

When you picture your dream audience, what does that look like?

You’ve done the research to see who your audience truly is, but do you have a dream audience in mind? Maybe your dream audience and your current customer base are the same. If so, that’s amazing! If not, you can use this knowledge to influence your marketing decisions going forward. You’ll want to choose marketing methods that speak directly to those individuals.

Once you’ve answered these 3 questions, it’s time to implement a marketing strategy that will attract your ideal audience. Don’t worry if you aren’t sure how to do that, that’s where I come in! Take a look at my marketing services here.

For more small business marketing tips, read the blog annikaframe.com/blog. Want to work with me to create your marketing strategy? Click here annikaframe.com/marketing-contact.