Businesses need an online presence in order to be successful and your brand’s visuals play such an important role in that!
Brand photography can increase customer trust, help you stand out from the competition, and showcase your products and services.
But how can you make the most of your brand photography session and use your new photos in a way that benefits your business?
Here are my 5 favorite ways to use brand photography in your business:
Place your new brand photos all over your website to create a strong visual impact online. Use the photos on your home page as the main banner image, on your About page, in blogs, on product pages, on service pages, and more. Using photos from the same session will ensure that your entire website is cohesive.
Quality images on social media can be the difference between someone scrolling past your business or clicking that follow button. Use your brand photos in posts and in Instagram stories to increase brand awareness and showcase your business.
Whether you plan on having a local event or an online event, you can use your brand photography to promote it and generate excitement about it. Use the images on graphics or flyers.
Video content has become increasingly popular on social media platforms in recent years, but you don’t have to be a video editing genius in order to make beautiful videos that your audience will want to watch. Simply create a slideshow with your brand photography. You can record a voiceover, overlay text onto the video, or add music to finish it off.
Don’t forget about your printed marketing materials! You’ll want high-quality images to send to the printing company. Use your brand photos on brochures, business cards, advertisements, packaging inserts, and more.