As a small business owner, you may not have a giant advertising budget to work with. But that doesn’t mean that you can’t get great results from free or low cost methods. Sure, they may require some time, effort, and strategy, but if you put in the work, you’ll get new eyes on your business in no time! Keep reading for 5 ways to market your business on a budget.
Social media is a free way to promote your business and create a community of potential customers. If you can snap a photo or create a graphic, you can create posts yourself. Creating content doesn’t have to be difficult or overwhelming! Click here to read my tips on using Canva to create content.
User generated content is simply any content created or shared by someone that isn’t a part of your business. Encourage your customers and clients to talk about your business! If you need tips, click here.
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Collab with another business or influencer in order to get new eyes on your business. If you choose to collab with another business, choose someone that isn’t your direct competition but is still related to your industry.
List your business on online directories and local listing platforms like Google My Business. This improves your online visibility, especially for local customers, and is usually free.
If you want your customers to refer you to their friends, consider creating a referral program. Discounts or reward points seem to be the most popular method, but feel free to get creative!
I hope this got your wheels turning and you’re excited about all the ways you can market your business on a budget.