As a business owner, you understand how important social media is and how powerful of a tool it can be when growing a business. But when is the right time to outsource and hire a social media manager? What are the things you should look for that let you know it’s time to add a professional to your team?
Here are the top 5 signs it’s time to outsource your social media management!
You’re doing all the things, all the time! But if your social media account hasn’t been updated in weeks because your focus has been elsewhere, that can slow the growth of your business. If you find yourself struggling to keep up with a consistent posting schedule, it’s time to hand over the reins.
Is your account growing at a snail’s pace? Are your posts getting very little engagement? Do you have meaningful connections with your followers or is your inbox sitting empty? These are huge signs that there’s a disconnect between your content and your audience. A social media manager can help with that.
You have goals but you don’t have a clear roadmap for reaching them. When it comes to social media, posting without a strategy can feel like running in place! Your results will be sporadic and can even come to a grinding halt. A social media manager will ensure that you’re consistently reaching and reevaluating goals by using a strategy that works best for your business.
If you’re running a business account that doesn’t look professional, you’re losing out on both followers and income! The easiest way to establish trust with your audience is to have a social media page that looks professional and is visually on-brand. You want to eliminate any confusion or sketchy vibes to create a space that accurately represents your business.
This one may seem obvious, but it’s important. Maybe you’re confused by the ever-evolving algorithm. Or you feel bombarded by rapid-fire trends that seem to come and go before you can blink. That’s why hiring a social media manager is so helpful. It’s their job to learn the ins and outs of the platform and to keep up with trends that will actually benefit your business. That leaves you time to check something else off your neverending to-do list!
So, what do you think? Is it time to hire a social media manager?