User generated content on Instagram is simply any content created or shared by someone that isn’t a part of your business. A business can advertise themselves all day long, but there’s nothing better than a customer or a follower that will do it for you!

Not only does it feel amazing to know that someone loves what you do, but user generated content is a great way to grow your following, gain trust, and increase engagement. It also serves as free marketing. It’s a win-win all around!

Here are 3 easy ways to encourage user generated content on Instagram!

1. Ask

This one sounds so simple, and that’s because it is! Ask your audience to share a review, a photo, or a video. Be sure to remind them to tag you. If you sell products, you can include an insert in the package that thanks them for their order and encourages them to post about it on Instagram. 

If you offer a service, consider sending your clients a thank you card and ask them to share their experience working with you. More often than not, people are happy to share about their positive experiences with small businesses!

2. Create Shareable Posts

This method takes all the work away from your followers and makes it easy as pie for them to share your business! Create visually appealing, high quality content that’s relevant to your audience.  

Create shareable post, like a pretty graphic with a quote, and put a call-to-action in the caption encouraging your followers to share if it resonates with them (Want tips for using call-to-actions on social media? Read the blog here). You can create Reels that are entertaining, educational, or motivational and viewers will post them to their Instagram Stories too.

3. Share User Generated Content

Share any user generated content you receive! This shows the rest of your audience that you appreciate it and it acts as a reminder that they can talk about your business too! Showcase the content created by your followers in your feed or Stories. Be sure to tag their account and thank them for sharing your business!

What do you think? Will you implement a strategy to create more user generated content on Instagram? Let me know in the comments!

Want help marketing your business? Check out my marketing services, click here. For more small business marketing tips, read the blog annikaframe.com/blog.