An elevator pitch may seem like an outdated marketing technique, but it’s actually a super helpful tool to have as a business owner. We’re living in such a fast paced world where attention spans are short, so being able to communicate your value quickly and efficiently is as good as gold!

It also takes away the pressure of coming up with an answer to the “What do you do for a living?” question. Not only that, but you can use your elevator pitch in your social media profiles and on your website. Since social media profiles have character limits, a short pitch is perfect! Keep reading to learn how to write an elevator pitch for your business!

What are your goals?

First, determine your goal. Do you want to introduce yourself? Spark interest? Communicate about your products and services? Maybe all of the above? Write out your goals and then determine what you want to say about each point. Remember, your main goal is to create a short and sweet introduction to your business that makes your audience want to learn more, so you don’t have to delve into the entire backstory or give too many details.

What problems do you solve?

In other words, what do you do? What services or products do you offer? What skills or expertise do you possess? Be sure to highlight the benefits and outcomes of working with you. Remember to speak from the heart, to the heart! If you’re a wedding photographer like me, instead of stating the obvious, you can say “I turn moments into lifelong memories by capturing lovebirds on their special day”. Get the reader (or listener) excited to learn more!

What makes you or your business unique?

How do you standout among the competition? Is there something unique that you bring to the table? It can feel uncomfortable to toot our own horns, but when it comes to your elevator pitch and social media bios, a quick humble brag can be the difference between you landing a new client or not. Don’t be afraid to know your worth, and talk about it!

Infuse Your Personality

Sometimes a pitch can feel cold and inauthentic, as if you’re robotically repeating a speech you’ve memorized. That’s why it’s important to infuse your personality into your pitch! Let your passion for your business shine, and don’t hold back on the enthusiasm. It’s okay to be your own #1 fan here! Also, use words that are natural for you and your audience rather than using technical terms. Remember, it’s not a teaching moment, but one that will connect you to the listener.

Write Your Pitch

That’s it! Now you can write an elevator pitch for your business. Make sure that it’s clear and concise. Your pitch should be no longer than 2-4 sentences. When it comes to reworking it for your social media bios, simply cut out any fluff and find your main bullet points. For more tips on creating the perfect bio, read my blog here.

Want more small business marketing tips, like this? Read the blog annikaframe.com/blog. To work with me, check out my marketing services. Click here.