How often do you check your Facebook analytics? If you’re not checking them regularly, you could be missing out on some valuable information! Your analytics tell you how your page is performing and how your audience is engaging with the content you post.

It shows you metrics like reach, engagement, and conversions so you know what content your audience likes best. This is valuable feedback that allows you to adjust your social media strategy as needed. If you aren’t sure how to see your analytics, keep reading! Here is a quick guide to help you access your Facebook analytics.

1. Go to Meta Business Suite

Go to www.business.facebook.com. If you haven’t connected your Facebook page to your Meta Business account, you’ll have to do that before you have access to analytics. 

2. Click on Analytics

Find the main menu on the left-hand side of the screen. Click on “Analytics”. 

3. Overview

Once you click on the Analytics page, you’ll be directed to the Overview section of the analytics dashboard. This shows you an overview of your Facebook page’s performance.

4. Choose An Option

Click on the different options to see your analytics and insights for activity, audience, revenue, and retention. 

When you check your analytics regularly, you can track exactly what pieces of content your audience likes so you can create similar content in the future. It’s a great way to ensure that your hard work is paying off and that your marketing strategy is working for your business!

Learn how to schedule your Instagram and Facebook posts for free using Meta Business Suite. Read the blog here. To work with me, click here.