When it comes to advertising your small business, consider these 5 benefits of content marketing! Social media may be the first thing that comes to mind when you think of content marketing, but it actually encompasses so much more than that. Think of blog posts, videos, and podcasts, to name a few.

What is content marketing? It’s a marketing strategy that involves creating and sharing content to attract your ideal audience. Which, of course, is the goal of every small business owner!

Here are the top 5 benefits of content marketing. 

1. Affordable

Content marketing is often more affordable than other forms of marketing. Take paid ads, for example. Ads can become very expensive as you try to target the correct audience and reach your sales goals. Posting on social media is free and can be just as effective with the right strategy.

2. Increases Brand Awareness

Every piece of content you create has the ability to attract new people and grow your following. Content marketing typically includes visuals (graphics or photos) as well as text. When combined correctly, these elements allow you to attract your dream customers.

3. Creates Relationships

Content marketing is the most intimate form of marketing out there! It encourages your audience to participate by leaving comments. Often, your content is the key to creating stronger relationships with your followers because you both get to know each other in real-time.

4. Search Engine Optimization (SEO)

The more relevant your content is, the higher the chance your dream customers will find you! Blogs, for example, are great for boosting your site’s visibility in search engines. This works for both your website and your social media pages as well, so long as you take a strategic approach when creating your posts.

5. Long-Term Results

Content marketing continues to work for you long-term. Even days, weeks, and months after you first shared it! Other forms of marketing, like paid ads, are short-term and disappear completely once your budget is used.

Are you ready to step up your content marketing and implement a strategy that works for your small business? I’d love to help! To learn more about my marketing services, click here.

For more small business marketing tips, read the blog annikaframe.com/blog.