When’s the last time you looked at your social media analytics? Often, we have so much fun creating content that we forget to check the numbers! Whether you’re using Instagram, Facebook, TikTok, Pinterest, or another platform, checking your metrics is a great way to ensure that your hard work is paying off. Here are 3 analytics for measuring social media success!

1. Conversion Rate

The conversion rate is the percentage of people that take action after viewing your social media posts. For example, if you’re a service provider, you’ll want people to visit your website. Filling out a form, entering their email for a freebie, or completing a purchase are other forms of action you may want your followers to take. The higher your conversion rate, the more successful your social media strategy is!

2. Engagement Rate

The engagement rate is the level of interaction between your followers and your content. This can include likes, comments, saves, and shares. If you have a high engagement rate, this means that your audience likes the content you post. If the rate is low, perhaps it’s time to reevaluate your social media strategy. 

3. Reach

Reach measures the number of people that see your content. The higher the reach, the more users that have seen your posts. This is important for growing your account and attracting new followers. If your reach is low, it’s time to brainstorm fresh, fun ideas to get more eyes on your content.

By tracking these 3 analytics for measuring social media success, you can identify what’s working and what’s not. Keep track of your conversion rate, engagement rate, and reach, then make adjustments to improve your content and achieve your business goals!

Want marketing help for your small business? To check out my marketing services, click here. For more small business marketing tips, read the blog annikaframe.com/blog.